However, with more consumers running than ever before, we were galvanised to double down on our efforts.” Such results help to establish credibility and show the world that PUMA makes highly competitive performance road running shoes.”Įlaborating on the brand’s trajectory, she shared: “PUMA has always had a presence in running and track and field, though we briefly lost sight of that focus. Said Ms Longin: “The win was a major milestone for Seidel, the run/train team and PUMA. And in 2021, American long-distance runner Molly Seidel won her first Olympic medal wearing the label’s Deviate Nitro Elite shoes. Togged in the PUMA Theseus Pro sprint spike, eight-time Olympic gold medallist Usain Bolt broke the 100m and 200m world records at the 2009 World Athletics Championships in Germany. In its 75-year history, PUMA has achieved quite a few memorable milestones in the global running arena. Visitors to the race expo were the first to have exclusive early access to the new range. The sporting giant leveraged the event as its international launchpad to preview the PUMA Spring/Summer 2023 (SS23) performance collection, including the ForeverRUN NITRO running shoes. Singapore – with its terrain defined by roads and pavements – made for an ideal point zero. PUMA lent its support as SCSM’s official apparel and footwear sponsor, in a move that complements the brand’s renewed focus in the running space worldwide, especially in the road running category. Last year, the marathon’s return post-pandemic drew close to close to 40,000 participants.
Many casual runners have gone on to participate in marathons, with the Standard Chartered Singapore Marathon (SCSM) being a signature outing in the running circuit. In a fast-paced city like Singapore, where lives are similarly driven by demanding schedules, the ease and versatility of running form a significant part of the sport’s appeal. However, after having my three boys, I started focusing on running because I found it easier to fit into my day,” shared the general manager. “I used to do different types of fitness classes.
When Ms Erin Longin is not at the helm of PUMA’s Run/Train business unit, you’re likely to find her on her daily 5km run.
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